Creating communities where people are eager to live and reluctant to leave

We define and position apartment homes for success. We are passionate about the residential experience and the qualitative and quantitative points that drive us to make strategic decisions that inform what a home should be — specific to its marketplace.

Results are realized through both the speed of lease-ups and financial performance of the on-going stabilized investment.

  • Market Research

    We crunch the numbers, ask the questions, assess current trends and forecast future trends with detailed, up-to-date research to understand our markets; Ensuring our clients have the right data points to make the best decisions going forward.

  • Market Positioning

    What’s the experience living here? What’s the story and name of this place? Our experience and insight allows us to identify and position each project’s distinctive offerings as its market niche. We provide an understanding that goes deeper than looking at trends. We create sought-after, thoughtfully executed apartment communities that are compatible with their surrounding neighborhoods.

  • Branding/Logo Design

    Once the Positioning is defined and a name is identified, we craft concepts for the visual brand that is in-line with the Market Position and Strategy.  Our talented in-house team will suggest  dynamic and signifying imagery which can then be scaled out by a graphic designer to fulfill an eye-catching web-presence, signage and printed collateral that creates an instant association for prospective renters in targeted audiences

  • Marketing Strategy

    Overall success relies on a thoughtful marketing strategy. In a constantly changing environment, we develop and implement each marketing initiative specific to your audience and budget. Reaching consumers in a way that educates and informs; ultimately creating product desirability and excellent rates of return.

  • Digital Marketing

    Utilizing effective marketing strategies for your project’s online presence through social media, SEO, and SEM campaigns.  From advertising your building’s unique attributes to promoting community events, we’ll generate awareness and anticipation to achieve lease-up goals.

  • Repositioning Assets

    Optimizing the performance of an asset to reach its full potential is critical in keeping up with consumer demand. Sometimes it takes big ideas and sometimes only minor refinements; from recommendations on marketing campaigns, renaming and updating brands, or guidance on complete renovations, we can maximize your returns by helping you make the make the right market decisions for your property.

EXAMPLES OF WORK

 Director of Marketing, Emi McKittrick, joined Indigo in 2015.  Here are some examples of her work.

The Whittaker

The Whittaker

West Seattle, Washington
Emi McKittrick, Hello George, LLC | Client: Lennar Multifamily Communities
389 Apartments | 60,000 SF Retail | Incl. Whole Foods Market
Services Provided: Naming, Project Positioning, Brand/graphics oversight, Unit Mix Programming, Community Outreach, Marketing Plan & Strategy

Landes

Landes

First Hill, Seattle Washington
Emi McKittrick, Harbor Properties, LLC
81 Apartments | 3,384 SF Retail
Services Provided: Naming, Project positioning, Community outreach, Unit mix programming, Marketing plan & strategy, Brand/graphics oversight, Property management oversight, Retail strategy

Link

Link

West Seattle, Washington
Emi McKittrick, Harbor Properties, LLC
195 Apartments | 17,116 SF Retail
Services Provided: Naming, Project positioning, Community outreach, Unit mix programming, Marketing plan & strategy, Brand/graphics oversight, Property management oversight, Retail strategy

Alto

Alto

Belltown, Seattle Washington
Emi McKittrick, Harbor Properties, LLC
184 Apartments | 2,447 SF Retail
Services Provided: Naming, Project positioning, Community outreach, Unit mix programming, Marketing plan & strategy, Brand/graphics oversight, property management oversight

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Atlas

Issaquah, WA
Emi McKittrick, Hello George, LLC | Client: Lennar Multifamily Communities
344 Apartments
Services Provided: Naming, Project positioning, Unit mix programming

Greenhouse Apartments

Greenhouse

Columbia City, Seattle Washington
Emi McKittrick, Harbor Properties, LLC
124 Apartments
Services Provided: Project positioning, Community outreach, Unit mix programming, Marketing plan & strategy, Brand/graphics oversight, property management oversight

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Dimension

Belltown, Seattle Washington
Emi McKittrick, Hello George LLC | Client: Wood Partners
298 Apartments
Services Provided: Programming, Marketing and coordination of events, concerts, and exhibits for the ground floor project retail space

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Ray

Fremont, Seattle Washington
Emi McKittrick, Mack Urban
93 Apartments
Services Provided: Project positioning, Community outreach, Unit mix programming