Objectives:  Interview, vet and select a creative firm to create an interchangeable brand for five senior housing communities, and all future developments.  The brand and experience should exemplify an active, social lifestyle for independent seniors

Opportunities:  Market The Reserve portfolio to seniors (55+) currently residing in neighboring communities, inventory that is aged and lacks modern amenities. Promote an active, social lifestyle with pre-programmed events and activities.  Inventory will be superior in design, finish quality and community amenity package.

Results:  Indigo, acting as Project Manager and in collaboration with ownership, produced logos, typography, copy writing, websites and all collateral materials.

Indigo is the property manager and responsible for all lease-up activity. Recent successes include:

• Reserve at Everett, lease-up velocity: 18 apartments per month
• Reserve at Renton, lease-up velocity: 28 apartments per month

Objectives:  Maximize net operating income through value added renovation.

Opportunities:  Acting as Project Manager, Indigo managed the day-to-day renovation of the common area amenity spaces, roof top deck and interior unit upgrades. The asset was re-positioned as a boutique apartment alternative to the large big box assets within the surrounding neighborhood.

Results:  Net operating income (NOI) improved 22% during the first year of operations post renovation.

High-rise affordable tower located on the island of Oahu, Hawaii.  Halekauwila Place is a HUD funded, 60% LIHTC community consisting of studio, one, two and three bedroom apartment homes.  This project was developed to meet the dire need for affordable housing in the downtown core of the Kakaako district, which provides residents with easy access to many local employers.

Objectives:  Qualify and move-in all 204 residents with-in five month period.

Opportunities:  Because of the dire need for affordable housing, on-site leasing activity began approximately 90 days prior to the anticipated date of Certificate of Occupancy.  During the initial 90 days leasing window, Indigo’s compliance team worked diligently to qualify applicants, while marketing availability through the use of on-site signage, internet listing services and local outreach with various housing  advocates.

Results:  Indigo’s compliance team successfully screened 333 households for occupancy.  Of which, 216 households qualified under the LIHTC guidelines.  The community was 100% occupied within the five month window lease-up window.

Prominent Capitol Hill location consisting of 76 apartment homes and three commercial retail tenants.  Built in 2013, Collins on Pine was developed with condo type finishes, including; gas cooking ranges, floor to ceiling windows, high quality wood like flooring and premium stone counter tops.

Objectives:  In collaboration with the ownership team, develop and craft a unique brand and project positioning statement/story to enhance marketability.

Opportunities:  Indigo vetted three regional creative firms and ultimately selected one local firm with intimate knowledge of the neighborhood and surrounding competitive communities.  Collectively, Indigo worked with ownership, and the creative firm, while in a project management role to produce the Brand, logo, typography, website architecture and all collateral materials.

Results:  The leasing team would regularly conduct neighborhood outreach to introduce the new community to local businesses, primarily popular watering holes where the target demographic would socialize.  The leasing team would leave behind custom coasters and other marketing material promoting the building and availability.  Ultimately the story was a fun and creative way to differentiate itself among competing communities.

Indigo managed the community through disposition in 2014.  Unfortunately the story of Tom Collins died, when the building sold to a national REIT investor.  Though short lived, it was an extremely unique and fun approach to apartment marketing.

Located in the Cascade Neighborhood of Seattle’s South Lake Union sub-market, notably near Amazon’s corporate campus. This core asset consists of 278 apartment homes and 210,838 NRSF. Stack House welcomed its first residents in August 2013.

Objectives:  Develop and implement a highly effective marketing plan to maximize leasing velocity prior to certificate of occupancy.

Opportunities: Promote neighborhood gentrification and proximity to Amazon’s main campus through the use of creative directional signage, and outreach marketing to neighboring businesses and employers. Utilized a highly targeted ILS (internet listing service) strategy to develop and capture interest from prospects relocating from outside of Seattle or Washington State.

Results:  Produced 114 total rentals prior to certificate of occupancy. Indigo successfully stabilized and managed Stack House through disposition in Q1 2015.

Located in the heart of Seattle’s Belltown neighborhood, known for its eclectic clubs, restaurants and nightlife, Dimension is recognized as one of Seattle’s most sought after residential communities. Built in 2014, this 27 story class A high-rise asset consists of 298 apartment homes and 192,169 NRSF.

Objectives:  Create connectivity and foster relationships between residents and local businesses by implementing preprogrammed events scheduled in the common area, lobby, known as the “Ground Floor Project.”  The Ground Floor Project consists of nearly 6,000 sq. ft. of interactive common space, including audio, visual and lighting equipment to accommodate concerts, shows and various creative northwest art inspired events.

Opportunities:  Proactively promoted social activity calendar to prospects and residents through the use of on-site marketing material, social media and cross collaborative marketing initiatives with various performers. Recognizing the large number of transplants from outside the city and state, Indigo was able to help foster relationships within the community.   Events included, but were not limited to; Seattle Secret Shows, Kegs and Comedians, Taco and Tequila night, Eric Eagle Band and Seattle Tango.

Results:  Twelve month lease-up averaging 24 apartments per month. 11% rent growth above and beyond pro forma expectations.  Nearly perfect yelp score at stabilization.  Indigo successful managed Dimension through disposition in September 2015.

New construction, conventional apartment community consisting of 224 homes, built in 2013.

Objectives:  Achieve and exceed aggressive monthly leasing velocity goals and quickly stabilize operations in order to convert from construction to permanent financing. Maximize rent revenue and ancillary income.

Opportunities:  Developed a comprehensive preleasing strategy to capture and secure leases prior to CO (certificate of occupancy).  Utilized a temporary leasing trailer for on-site leasing activity and tours, targeted signage plan and heavy people strategy to identify and secure qualified residents.  Pioneered ancillary income items including; resident utility reimbursements and on-site parking fees.

Results:  Successfully completed lease-up two months ahead of the developer pro forma.  Established new market rents within the current marketplace as well as successfully introduced ancillary income items including; resident utility reimbursements and on-site parking fees.